Monthly Archives: May 2016

5 Tips to Boost Hotel Direct Revenue

5 Tips to Boost Hotel Direct Revenue

dvOnline Travel Agencies (OTAs) such as Expedia, Agoda or Booking.com have become a crucial source of hotel revenue. Independent hotels are particularly dependent on OTAs for their revenue. While this is not necessarily a negative trend, hoteliers should avoid relying too much on this channel for it may hurt the hotels’ profitability. OTAs usually demand around 10-20% in direct commissions. Additionally, the rate parity agreement with OTAs limits the hotels’ pricing options. Hotels, therefore, should work hard to boost direct bookings from their own websites and reduce the cost of acquisition. You as an hotelier can follow these best practices from experts in the field of hotel management to drive your direct revenue.

1. Pay attention to the review sections

Travellers often read online reviews before choosing their properties. Constantly monitor the review sections on the OTAs’ sites as well as review websites such as Yelp and TripAdvisor. You should try to respond to as many reviews as possible, and as soon as possible, regardless whether they are positive or negative.

2. Utilise OTAs to drive direct bookings

You should consider OTAs much more than booking engines in your marketing strategy. A large number of travellers use OTAs as a tool to do research and plan their trips. 52% of them will eventually visit your website after seeing your hotel on an OTA, according to Google. Therefore, you need to make sure the information on your website and on the OTAs are consistent.

Follow the next practices to ensure that once they land on your website, they will stay and book instead of going back to the OTAs’ sites.

3. Make the booking process easy

Ensure that your booking engine is easy-to-use and accepts a wide variety of payment methods. You can use the OTAs’ booking processes as a benchmark. Pay attention to your call-to-action i.e. the “Book Now” button. Make sure that it is clearly visible and placed in a prominent position on every page of your website. Make sure your website is friendly to mobile devices as mobile web access will soon exceed access via desktops.

4. Offer the same rates on your website as you do on OTAs

Getting the customers to visit your website would mean little if they are not provided with the best deals. Many hotels, surprisingly, still offer cheaper rates on OTAs than on their own websites. Most travellers are price-sensitive and would not book through your website if the rates are not comparable with the rates on OTAs. So ensure that the offered rates are identical across channels. You could also throw in some extra perks such as free breakfast, Wi-Fi or tickets to sweeten your direct offers without violating the rate parity agreement.

5. Incentivise repeat direct bookings

It is always more costly to acquire a new customer than it is to keep an existing one. Implement a loyalty program to secure repeat direct bookings. This should apply to not only your direct guests but also those who booked via OTAs. For instance, you can send them emails offering discounts if they book directly next time.

 

Zuid District and Two Boutique Hotels

Zuid District and Two Boutique Hotels

ASAmsterdam, the capital of the Netherlands, is the country’s largest and most populous city. However, for the tourist it is thankfully a relatively compact city (density: 4,908/km2/area: 165.76 km2) with an excellent public transport system and easily accessible on foot and of course by bicycle. Amsterdam, rich in history and culture, has quickly become a rising star as a travel destination and is now one of the most popular destinations in Europe, attracting over 6 million visitors per year. Places of interest include the Van Gogh Museum, Rijksmuseum, Anne Frank House and Rembrandt House. Of course, the city is also well known for its more liberal and/or decadent side, namely the numerous ‘coffee shops’ (where customers can legally consume marijuana) and its red-light districts (Rosse Buurt); De Wallen, Singelgebied and Ruysdaelkade, of which De Wallen is the largest and oldest.

The Amsterdam-Zuid district lies in the south of the capital’s centre and is the perfect area to stay when visiting the Dutch capital; it has excellent tram connection (routes 2 and 16) and is also within walking and/or cycling distance from the Museumplein (Museum Square), where three of the city’s main museums are located – the Rijksmuseum, Stedelijk Museum and Van Gogh Museum – as well as the world-famous neoclassical concert hall, Concertgebouw. The area also includes Amsterdam’s largest green space, Vondelpark. This public urban park has an area of 120 acres and facilities include an open-air theatre, a playground and several eateries. Vondelpark provides the perfect place for a relaxing break from the city’s hustle and bustle or a leisurely stroll onto some of the city’s attractions.

Amsterdam has a thriving accommodation market to cater for its visitors, which includes the usual well-known chains (Holiday Inn, ibis, Best Western, NH… ), as well as more personal and often smaller boutique-style hotels. There are two boutique-style hotels that are located in the Amsterdam-Zuid district, directly on the middle to east side of Koninginneweg (Queensway) street. Koninginneweg was named in 1888 after Queen Emma and it is a quiet street to the west and becomes busier the further central you reach. The area is one of the most affluent in Amsterdam and was mainly developed at the end of the 19th century, offering some remarkable architecture in what is generally known as the Amsterdam School style. This architecture style arose from 1910 to about 1930 in the Netherlands and is characterised by brick construction with complicated masonry with a rounded or organic appearance.

 

Why A Resort Is A Better Holiday Option

Why A Resort Is A Better Holiday Option

AVHotels come to the minds of many holidaymakers when thinking of the best accommodation during a vacation. However, resorts have become very popular because they offer a whole lot more in terms of recreation and relaxation during the holiday. The resorts differ from hotels because they try to cater to every need of the guests within the single premises. It means that from a resort you get much more than accommodation; you get entertainment, food, sports and shopping complexes.

There are different kinds of resorts and your holiday destination can determine what types of resort you will find. The basic types include beach resorts, islands, golf, mountains, skis, spa, all inclusive and luxury resorts. The many types make it possible for you to select a resort that matches settings that appeal to you most and the activities you wish to enjoy during the holidays. But why are resorts better holiday options than hotels?

1. Resorts offer fun adventures making your holiday experience unique and rewarding. You can choose one with fun features you are sure will make your stay everything you have ever dreamed of. Some are great for winter vacations and others for summer because of the activities they have to offer.

2. They are money saving. This is in the sense that when you choose an all-inclusive resort you get discounted rates on holiday packages that have everything from entertainment, food and even gratuities. Considering that you pay up front you do not have to worry about carrying cash and getting things organized when you get there.

3. You get a wide range of guest activities to choose from. Resorts offer biking, hiking, water sports, snow activities, golf and skiing. Some even offer yoga classes and language classes. You simply need to select the activities that you want during your stay.

4. They offer comprehensive services as part of the holiday package. Depending on the resort you choose, you can enjoy spa services, physical fitness, nutritional education and many other services you need for your holiday convenience.

5. Resorts have everything you might need on site. When you choose a good resort, you might not need to leave the facility for anything. They have everything well catered for including shopping malls for your convenience. They therefore make amazing holiday facilities for short holidays that do not give you time luxury for moving around.

6. You can have excursion packages put together for you so you can enjoy day trips that are hassle free. Resorts near tourist attractions make this possible and offer itinerary, bus, meals and even a tour guide for your day trips.

7. You get fully entertained when you choose a good holiday resort. Most offer fun, interactive sessions such as karaoke, musical entertainment, BBQs on the beach and luau among others.

8. Considering that most resorts are child friendly, they also come with childcare facilities and services. You can enjoy babysitting services or get your kids on fun day camps specially designed for them.

 

Choosing The Best Resort Specials And Packages That Offer Great Savings

Choosing The Best Resort Specials And Packages That Offer Great Savings

AThis is the time of the year when many are looking forward to taking a break from the same old routine as well as the lingering cold of the past winter season. Among the best destinations for a retreat from a busy life and the chill of winter this spring would have to be the beach. This luxurious destination offers warm weather, natural sights, and some of the grandest accommodation in the world. It may appear like coming here would be financially out of reach considering its reputation as a popular holiday destination for the rich and famous, but there are accommodation options here that also target those who want a budget getaway and still experience luxury.

The best resort specials and packages are designed to accommodate holidaymakers who are looking for a more affordable stay in this tropical paradise. The specials offer discounts on guests’ stay as well as certain services and other features. Through these deals, you can strategically work out your budget to ensure that you truly get the most out of your stay here. If you’re looking to experience a variety of new things, you can check out the recreation overview and determine which activities would fit into your budget.

These accommodations are beautifully designed and are fully equipped with convenience features such as fast internet connection, television, full kitchen, and others to create a completely relaxing retreat for all guests. On top of that, they come with a spectacular view of the ocean, glorious sunrises and enchanting sunsets. And best of all, they all have direct access to the beach, so if you like greeting a new day by jogging at the beach, or sunbathing while enjoying breakfast, that’s an easy experience to create here. It’s important to mention too that resorts here are strategically located.